Privacy Policy

This website is owned by Masai / Omega Automotive Ltd. , referred to hereafter for purposes of this policy as “the Company”, “we”, “us”, “our” or “Masai”.

The General Data Protection Regulations (GDPR) lay down certain rules in relation to the way personal data is collected, stored and disposed of.

We are committed to upholding the Data Protection Principles in the interests of protecting personal data from being collected or processed inappropriately and this document explains how we use any personal data we collect about you, or others whose information is provided to us, as well as your rights in relation to this data.

As a manufacturer and supplier, we process personal data in the capacity of a ‘data processor’- this being any person, other than an employee of the data controller, who processes personal data on behalf of the data controller. This is most likely to be the case when obtaining and processing personal data for the sale transaction or sales enquiry.

We are also considered to be a ‘data controller’ for some data, this being the person who either jointly or alone determines the purposes for which personal data can be processed. This is most likely to occur when obtaining, storing and processing data regarding the administration of customer accounts or marketing activity.

Personal Information Collected

We collect information from you through telephone conversations, online messaging services, emails we send that you read and click, the pages you visit on our website after clicking emails or completing online forms and of course face-to-face.

We may use cookies and tracking pixels to identify you when you visit our website to understand your interests and optimise our marketing.

Data you provide with consent is held until you withdraw that consent. Data about how you engage with us, such as reading emails and browsing web pages is held for up to 6 years from the last time you engage with us.

How your personal information is used

  • Providing and personalising our services and website.
  • Transactional information regarding purchases.
  • Dealing with your inquiries and requests
  • Administering orders and accounts
  • Providing you with information about products and services
  • Understanding what is of interest to you to improve our websites and the services we provide

Legal Basis

We use consent and legitimate interest as the GDPR basis to store and process your data.

Legitimate interests include

  • Responding to enquiries you make whether by phone, email, contact form, live chat or other method.
  • Tailoring information based on your activity, such as the content in which you show interest.
  • Sending emails with marketing information and tips


In agreeing to this privacy notice you consent to us processing your personal data for the purposes outlined.

If at any point you would like to opt-out or withdraw previously given consent please contact us using the details at the end of this policy. All our marketing emails contain unsubscribe links.

Cookies and Analytics

We use cookies and analytics to gather usage information about our website and communications. This helps us understand their effectiveness.

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

You can find more information about cookies at:

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide.

Category 1: Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features. Our shopping cart system uses cookies to help maintain your shopping cart while you browse our store. Use of cookies with our shopping cart is necessary, we cannot guarantee that our shopping cart will work for you if you have cookies disabled in your browser.

Category 2: Performance Cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works. We use cookies for Google Analytics – so that it can track visitor quantities, locations and browsing habits and thus they help us to improve our website and services.

The cookies used by this website are Category 1 and 2 only. By using our website, you agree that we can place these type of cookies on your device.

No other information is stored in cookies, and cookies are not used for any other purpose.

Credit and Debit Card Payments

We allow you to purchase services from us by PayPal, credit and debit card. To ensure absolute security and privacy, we entrust card transactions to secure gateway payment service providers such as PayPal – therefore we do not have access to your personal financial information.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.


We will not sell, barter or rent your data. We may use third party suppliers to help us process your data but only for the purposes identified in this policy.

Storing and Retaining Personal Data

Data is stored in a range of different places, including our electronic and hard copy CRM management systems, and other IT systems including email accounts. We have internal policies and controls in place to try and ensure that your data is not lost, accidentally destroyed, misused or disclosed and all personal data, in whatever format, is disposed of securely and confidentially.

We endeavour to retain personal data for no longer than is necessary for the purposes for which it is processed. This will be for time periods either recommended by best practice or statutory requirements.

In order to protect the interests of the Company in line with legal timeframes, personal data may be retained for a period of six (6) years following termination of the services or engagement.

Data Privacy Rights

As a Data Subject you have the right to:

  • Withdraw consent for processing your personal data (this will not affect the processing of your data where it is based on lawful grounds, other than consent)
  • Access and obtain a copy of the information we hold about you
  • Request to change inaccurate or incomplete data, or to stop processing data for a period, if data is inaccurate or there is a dispute about it
  • Request that we stop processing or delete the information we hold about you
  • Obtain and reuse your personal data for your own purposes
  • Object to;
    • the processing of your data where we rely on ‘legitimate interest’, or ‘performance of a task in the public interest / exercise of official authority’ as the legal ground for processing
    • direct marketing
    • processing for the purposes of scientific/historical research and statistics

If you would like to exercise any of these rights, including making a subject access request, please write to Sally Kuman at the address below, email or contact the Information Commissioner’s Office (ICO) –

Please note that any requests relating to data processed on behalf of clients should be referred to the Data Controller (the client Company).

International information transfers

We use trusted companies to process data outside the European Economic Area. We keep shared data to the minimum necessary, review the privacy policies of those companies and only work with companies we trust to keep your data safe.


We review and update our privacy policy from time to time. We may notify you of updates by email. It was last updated August 2019.

Contact information

If you have any requests concerning your personal information or any queries with regard to these practices, please email or contact us at:

Masai/Omega Automotive Ltd

Primary Works, Thorney Lanes, Hoar Cross, Burton on Trent, Staffordshire, United Kingdom

Tel: +44 (0)1543 254507